Little Sips was made under the brief to create a product typically associated with wellness, sustainability, or ethical consumption; any item that claims to make you healthier, happier, or more ethical as a consumer.

We decided on an ethically driven children’s tea brand that promotes health, sustainability, and environmental education. Designed as a fun alternative to sugary drinks, Little Sips encourages young consumers and their parents to embrace herbal, non-caffeinated teas through engaging packaging with a second life: interactive puzzles and nature facts on the inside of the box.

By celebrating Australian ingredients and wildlife, Little Sips fosters Australian identity while teaching recycling habits early. Positioned within a market gap with very few competitors, the brand distinguishes itself with vibrant design, ethical sourcing, and educational value.